Erendira “Eri” Cronkhite

Hi, I'm Eri (pronounced 'Eddy') and I am a California native with a degree in mathematics. I have 4 kids, two of which are adopted from my own backyard, I founded an animal rescue non-profit over 20 years ago, I am a real estate investor and I LOVE to see others succeed. I started Simple Books LA to provide affordable bookkeeping and financial management services to micro businesses, professional service providers (such as consultants, real estate agents, and therapists), real estate investors, and start ups. I want to see us little guys become big guys!